(617) 459-0472 [email protected]

Boston’s Personal Shopper

Fashion Stylist and Founder, Right Up Your Ali
Welcome to Right Up Your Ali! I can’t wait to begin organizing YOUR closet and planning your perfect wardrobe! It is important to look at your existing wardrobe to determine which pieces are useful and effective and which pieces are under-utilized. I’ll help you decide what to keep, what pieces should go to consignment, what pieces should be donated etc. and then, assess what gaps need to be filled.

What is Right Up Your Ali?

Testimonials

Bonnie L

I received a Right Up Your Ali gift certificate for my 71st birthday from my daughters. They were tired of avoiding my pleas for fashion help. I was so nervous at the thought a stranger seeing my closet and all the clothing I have accumulated over the years. Ali arrived at my house and I was stressed. She quickly put me at ease by talking and asking me questions. She went through my closet of clothing and shoes. It seemed so easy to decide what I needed to keep and what would be donated. I...

Amy

Ali was amazing to work with! In less than 2 hours she helped me go through everything in my closet -- recommending what should stay, helping me get rid of things I had been holding on to for way too long, and giving me great ideas about new pieces I should add and how I could combine things I already own in new ways. She made me feel totally at ease and really took the time to listen and understand what would be right for me. She has a fantastic eye and helped me answer questions that I had...

Lisa

I just wanted to thank you for your assistance. Your advice is priceless! I really value the editing of my existing wardrobe, advice on filling the gaps in my wardrobe (ie boots) and your practical advice on what brands and styles to consider. In addition, I feel the investment pieces you have recommended were well worth the it and I feel great every time I use them. Thanks again. I look forward to working with you again.

Michelle

I have luckily been about the same size for about the last 20 years, so you can imagine the amount of clothes I have amassed. I always felt bad buying a new black skirt when I had 10 in my closet, but never knew how to figure out what was still relevant... It was too confusing and just too much stuff for me to be objective. That's when I called Ali. She came in and within a couple of days, had my closets organized, made me aware of where I might need to make purchases, and where to stop making...

Kate

Working with Ali has been such an amazing experience as she takes the time to understand what you are trying to accomplish with your personal style and then helps you build it. It is great to be able to work with someone who can share with you what types of clothes, styles and colors will look best on you and also has the ability to shop within a budget as well. I view Ali as my trusted advisor when it comes to my style and I know this because my experience and time with her are not just when...

Alice

Ali met me at the Natick Mall to help me shop for a "capsule wardrobe" for Spring. Honestly I dreaded the appointment because shopping generally just makes me unhappy with myself, my weight, my age etc. I expected this to just be an exercise in frustration. But it really does make a difference hiring an expert who sees the world a certain way. Ali walked into a store, quickly grabbed a few things, put me in a dressing room and waited patiently by my door. I'd say 95% of what she picked at...

Sue

I cannot believe how much we accomplished in just 2 hours! The time flew by. I now know what is in my closet and it is so much easier for me to put an outfit together in the AM for work. Thank you so much for helping me purge what I will never wear again, keep what is up to date and match outfits with the clothes I already have. It was truly a pleasure to work with you!

Martha

Ali is so talented! I was getting so tired of wearing my uniform of black pants/top/jacket to work so I asked her to help me brighten up my look for summer. She went through my whole summer wardrobe and shoes, quickly deciding if I should keep the item or give it away. Then we went shopping at Bloomingdales particularly to find work dresses. She has such an eye for choosing clothing that will flatter and look beautiful. I was able to perk up my whole closet both work and casual in an...

Ellen

The marketing coordinator at PEOPLE StyleWatch in NYC put us in touch with Ali! I was the lucky recipient of a one-on-one styling session/shopping trip and they selected Ali to be my consultant. We had a great afternoon! Ali started the day off with a makeup consultation at Neiman Marcus where I sipped a mimosa and learned about new fall colors for my eyes. My fifteen year old daughter came a long and had her makeup done too. It was the perfect way to relax and talk to Ali about what styles...

Tricia

Ali - I really liked that you didn't want to ditch everything that I own and worked with what I had. You didn't try to impose " your" style on me. You were very easy to talk with about style and you had great suggestions on what things to add and where I could shop for those things. I also appreciate that you recognized that we don't all have the same "budget" for clothing and I didn't feel that you were "high end" only. You suggested other reasonable options like Banana Republic and J.Crew....

What is a Personal Shopper?

What Do I Do?

I Upgrade Your Closet Inventory!

How often do you stand in front of your closet asking that question? Oh yes, that’s your closet. The one that’s full of clothes. The clock is ticking. And you have nothing to wear. So you pull something, anything, out, put it on, and perhaps you spend the rest of the day feeling just a little self conscious. Are these pants flattering? Do these things work together? Are they appropriate? Do they fit well? Are they too tight? Are they a little uncomfortable? Why, when you have a closet full of clothes, is it so difficult? And no matter how often you shop, no matter how much money you spend, why are you standing in front of your closet again wondering what to do?

I work closely with top retailers to find what is right for you and to get the right fit. Here is a sample of the services I offer. If there is something I didn’t cover, just ask!

About Ali

Ali Ehrlich is a Boston native who grew up in Chestnut Hill and attended Boston University. Known for her iconic style Ali launched her career at Bendel’s where she gained familiarity with the fashion world, spent more than 20 years curating wardrobes for men and women, and worked with some of the world’s premier designers including Chanel and Valentino. She is truly a Jane-of-all-trades when it comes to fashion, from celebrity styling and personal shopping to editorial features, there isn’t much that Ali has yet to do in the fashion world.

Service Menu

Find the best solution to fit your style, budget or existing wardrobe.

WARDROBE MAKEOVERS

CLOSET ORGANIZATION

PERSONAL SHOPPING

FASHION & IMAGE CONSULTING

Contact Ali Today

(617) 459-0472

[email protected]


Ali in the News

Ali Ehrlich is a native Bostonian and has spent nearly two decades curating wardrobes for Massachusetts men and women, working for premier designers such as Chanel, and Valentino. Ali is also well known within the fashion community locally. So, it is no surprise that she is very popular within the local style scene and media.

Ali works with stylists and associates at all of the local boutiques and department stores. Because of her relationships with them, she always has knowledge of what is available and where to find the best of current styles and sought after sizes.

Ali is well-known and active in the Boston community, a frequent attendee of art gallery openings, charitable events and galas. Because of her involvement, she knows what will work for your day-to-day style as well as your special events: weddings, barmitzvahs or galas. Ali is an expert who can review your current wardrobe, make suggestions about what you no longer need and how to supplement your wardrobe to make the most of what you already have. She can shop with you or for you and save you from those costly purchases that hang in your closets with the price tags still on.

Media: Contact Ali @

(617) 459-0472

[email protected]

FASHION & IMAGE CONSULTING

Signature Style Session

Call this the most efficient, educational and enjoyable shopping experience of your life. Spend an afternoon trying on items and exploring new looks from multiple retail locations. Everything is pre-selected for you. No combing through racks, no digging. Discover the best colors, cuts, and styles for your body shape, personality and lifestyle.

Travel Styling

Whether you’re traveling for business or pleasure, let’s combine the most versatile pieces of your wardrobe to create perfect looks for every day of your trip. Don’t take too much and don’t get stuck with nothing to wear. We can document your outfits in photos before you pack, so you can leave town feeling confident, savvy and relaxed.