(617) 459-0472 [email protected]

Boston’s Personal Shopper

Fashion Stylist and Founder, Right Up Your Ali
Welcome to Right Up Your Ali! I can’t wait to begin organizing YOUR closet and planning your perfect wardrobe! It is important to look at your existing wardrobe to determine which pieces are useful and effective and which pieces are under-utilized. I’ll help you decide what to keep, what pieces should go to consignment, what pieces should be donated etc. and then, assess what gaps need to be filled.

What is Right Up Your Ali?

Testimonials

Joanne

After fifteen years living in a one bedroom apartment, it was time to purge and renew. I had no idea where to begin and that's where Ali stepped in! She systematically went through my wardrobe for four seasons that were crammed into two closets and helped advise me as to what to keep, what to donate and what to consign. She assessed what was lacking in my wardrobe and once she thoroughly organized my home, I scheduled an appointment to take her shopping with me. She had already pre-selected...

Sue

My shopping trip with Ali was a great success. I came away with multiple fun and stylish things to wear that all fit well and were not outrageously expensive. She selected things that I would have passed by on the racks, only to find that they were wonderful once they were tried on. She was focused and very knowledgeable about what various stores had to offer so our time was efficiently used. I highly recommend Ali's service to anyone who needs help getting over the clothes shopping blues.

Cathy

Ali is extremely professional and knowledgeable at finding the best outfits to fit your every day needs. I was nervous about having a stranger and an expert go into my closet since I lack a sense of fashion, but she politely told me what clothes to keep and what not too keep. She also informed me on how I could mix and match my clothes for casual and fancy occasions. The second day that we met she took me shopping. I have never enjoyed shopping for clothes and was amazed at what clothes she...

Lisa R.

I am not someone who loves to shop. That is not to say I don’t enjoy looking good in what I wear. Thank goodness for Ali! We meet at least twice a year to go through my closet, assess what is in style, not in style and what else to purchase. I appreciate her practical ideas on when making a few alterations can turn an item from something you never feel good wearing into something you wear nonstop. I value her insight on when to spend money on a nice item and when not to. I feel more...

Nina

It was a pleasure and lot of fun to work with Ali. From the minute she walked into my dressing area, she took charge thinking about each individual article of clothing/accessory, and how it could work in my wardrobe and with my personal style. I look forward to shopping with Ali for seasons to come minimizing the number of pieces I buy, by purchasing exactly the right things!

Joanne

I had the pleasure of working with Ali when I was at my thinnest and now at my heaviest. Never easy for me in either case. To be able to walk into any store with Ali, where within minutes she has inventoried, edited and selected clothing for me to try on, is beyond convenience. It literally takes the angst out of trying on pieces over and over and slowly losing my confidence and desire to shop. The other strength she possesses, is the clothing she chooses, nine out of ten times looks great! To...

Jerry

I am most certainly a stylishly-challenged nerd, far more comfortable in tattered jeans and a big floppy sweatshirt than khakis and a sports coat. Picking an appropriate outfit for different occasions has always mystified me. I am more likely to win the lottery than identify a good combination of colors and patterns. I think you get the picture. Both my interest and aptitude in fashion is low. Imagine my "thrill" when my wife presented me with a birthday gift of what she described as a few...

Amy

Worth every penny! In just under 3 hours, my closet is now color coordinated, and arranged by season, and a work-only section. With everything so organized I feel like my wardrobe doubled, even though I am sending a huge pile of clothes off for donation. Ali worked with me to make choices about keeping some items I was ready to get rid of by showing me new ways to wear them. And, we talked about a few key items I might add to my wardrobe.

Amy

Ali was amazing to work with! In less than 2 hours she helped me go through everything in my closet -- recommending what should stay, helping me get rid of things I had been holding on to for way too long, and giving me great ideas about new pieces I should add and how I could combine things I already own in new ways. She made me feel totally at ease and really took the time to listen and understand what would be right for me. She has a fantastic eye and helped me answer questions that I had...

Cathy (& Jackie!)

What is the perfect gift for a 12 year old girl now that she is no longer into American Girl Dolls? These days, if your daughter is anything like mine, she is more concerned about feeling confident around her peers and looking her best. After two hours of shopping with Ali, my daughter left the mall feeling so good about herself. In the past, I would try and take her shopping for days only to end up with her crying in the changing room saying nothing looks good on me. How many times have you...

What is a Personal Shopper?

What Do I Do?

I Upgrade Your Closet Inventory!

How often do you stand in front of your closet asking that question? Oh yes, that’s your closet. The one that’s full of clothes. The clock is ticking. And you have nothing to wear. So you pull something, anything, out, put it on, and perhaps you spend the rest of the day feeling just a little self conscious. Are these pants flattering? Do these things work together? Are they appropriate? Do they fit well? Are they too tight? Are they a little uncomfortable? Why, when you have a closet full of clothes, is it so difficult? And no matter how often you shop, no matter how much money you spend, why are you standing in front of your closet again wondering what to do?

I work closely with top retailers to find what is right for you and to get the right fit. Here is a sample of the services I offer. If there is something I didn’t cover, just ask!

About Ali

Ali Ehrlich is a Boston native who grew up in Chestnut Hill and attended Boston University. Known for her iconic style Ali launched her career at Bendel’s where she gained familiarity with the fashion world, spent more than 20 years curating wardrobes for men and women, and worked with some of the world’s premier designers including Chanel and Valentino. She is truly a Jane-of-all-trades when it comes to fashion, from celebrity styling and personal shopping to editorial features, there isn’t much that Ali has yet to do in the fashion world.

Service Menu

Find the best solution to fit your style, budget or existing wardrobe.

WARDROBE MAKEOVERS

CLOSET ORGANIZATION

PERSONAL SHOPPING

FASHION & IMAGE CONSULTING

Contact Ali Today

(617) 459-0472

[email protected]


Ali in the News

Ali Ehrlich is a native Bostonian and has spent nearly two decades curating wardrobes for Massachusetts men and women, working for premier designers such as Chanel, and Valentino. Ali is also well known within the fashion community locally. So, it is no surprise that she is very popular within the local style scene and media.

Ali works with stylists and associates at all of the local boutiques and department stores. Because of her relationships with them, she always has knowledge of what is available and where to find the best of current styles and sought after sizes.

Ali is well-known and active in the Boston community, a frequent attendee of art gallery openings, charitable events and galas. Because of her involvement, she knows what will work for your day-to-day style as well as your special events: weddings, barmitzvahs or galas. Ali is an expert who can review your current wardrobe, make suggestions about what you no longer need and how to supplement your wardrobe to make the most of what you already have. She can shop with you or for you and save you from those costly purchases that hang in your closets with the price tags still on.

Media: Contact Ali @

(617) 459-0472

[email protected]

FASHION & IMAGE CONSULTING

Signature Style Session

Call this the most efficient, educational and enjoyable shopping experience of your life. Spend an afternoon trying on items and exploring new looks from multiple retail locations. Everything is pre-selected for you. No combing through racks, no digging. Discover the best colors, cuts, and styles for your body shape, personality and lifestyle.

Travel Styling

Whether you’re traveling for business or pleasure, let’s combine the most versatile pieces of your wardrobe to create perfect looks for every day of your trip. Don’t take too much and don’t get stuck with nothing to wear. We can document your outfits in photos before you pack, so you can leave town feeling confident, savvy and relaxed.