About Ali

When choosing a wardrobe specialist to work with you, it is important to understand their background, training and orientation. What is appropriate for a pop singer will be very different from what works for a business woman, a politician or the gala chairwoman. You need to know that your specialist will speak your language.

Ali Ehrlich is a native of Boston who grew up in Chestnut Hill and attended Boston University. She is known for her iconic style. She has spent over 18 years designing wardrobes for Massachusetts women, working for premier designers such as Chanel, and Valentino. She began her career at Bendel’s where she gained familiarity with the fashion world in general. Ali is also well known within the fashion community in Boston and she works with stylists and associates at all of the local boutiques and department stores. Because of her relationships with them, she always has current knowledge of what is available and where to find the best of current styles.

Ali is well-known and active in the Boston community, a frequent attendee of art gallery openings, charitable events and galas. Because of her involvement, she knows what will work for your day-to-day lifestyle as well as your special events; weddings, bar-mitzvahs or galas. Ali is an expert who can review your current wardrobe, make suggestions about what you no longer need and how to supplement your wardrobe to make the most of what you already have. She can shop with you or for you and eliminate mistakes that will haunt your closet. She can also advise you about what to wear for your most important life events so you will always arrive feeling pulled together and confident.