(617) 459-0472 [email protected]

Boston’s Personal Shopper

Fashion Stylist and Founder, Right Up Your Ali
Welcome to Right Up Your Ali! I can’t wait to begin organizing YOUR closet and planning your perfect wardrobe! It is important to look at your existing wardrobe to determine which pieces are useful and effective and which pieces are under-utilized. I’ll help you decide what to keep, what pieces should go to consignment, what pieces should be donated etc. and then, assess what gaps need to be filled.

What is Right Up Your Ali?

Testimonials

Andria

Ali is amazing to work with. The first time I worked with her, I had a lot of rules around what I would and wouldn't wear. She listened to it all, respected it and was able to follow my guidelines while pushing me beyond my comfort zone. I loved it! I received so many compliments on the pieces I wore and more importantly, I felt great in what I was wearing! She is someone you need to work with! We loved working with her so much, that we hired her for our wedding outfits as well! She knows what...

Jon

"Ali has been a transformative influence on my wardrobe. As a guy who never knows what looks good with what, Ali has turned getting dressed for any situation from a hassle to now a confident and easy process for me. First, Ali spent several hours with me going through my closet. I literally tried on every piece of clothing I own for her. The result was a pile of clothes to donate, but also a remaining set of clothes that I knew looked good on me. Second, Ali made a list of gaps in my wardrobe,...

Mary

I found Ali through Rue La La, and am very glad I did! I had been feeling frustrated at what I felt was a lack of clothing that suited my age, lifestyle and taste. Ali helped me find timeless items that work with what I already have. They are in regular rotation and always elicit complements when I wear them. She was happy to shop within my budget, and made me feel comfortable trying things I would not have ordinarily tried. I am building a wardrobe that is unique, flattering and fun. Our...

Marsha

Ali is a very talented observer of fashion, with her keen eye for style, current but excellent quality that will always be in style. She has a talent for everything fashion..to excellent tailoring, shoe and handbag repair and restoring. She will also take you to the right restaurants for lunch after a hectic day of shopping. She was most helpful to me when I got divorced and moved from a home with many closets to a studio apt. She went into my closets and threw away years of outdated...

Ellen

"Right Up Your Ali" is not just a cute play on words for Ali's business: it defines the way she approaches her clients! From the first time we met, Ali "got" me she understood what kind of style I (hope to) have. By asking just a few questions including where I generally shop already, what kind of lifestyle (job, weekends, events) I have, what styles I like -- she has helped me figure out how bring the style I want to life. Over the past couple of years, we have found everything from a dress...

Elaine

I accomplished more in enhancing my wardrobe in 2 hours with Ali, than I would have managed in 2 weeks on my own. That alone would have made her worth every penny. Better still is that with her advice and support, I have more confidence that not only will I not regret any of my purchases now that they're home, but I'm genuinely looking forward to showing off my improved 'look' this summer! I never felt rushed but somehow we managed to cover a lot of ground in our time together. She just made...

Joanne

After fifteen years living in a one bedroom apartment, it was time to purge and renew. I had no idea where to begin and that's where Ali stepped in! She systematically went through my wardrobe for four seasons that were crammed into two closets and helped advise me as to what to keep, what to donate and what to consign. She assessed what was lacking in my wardrobe and once she thoroughly organized my home, I scheduled an appointment to take her shopping with me. She had already pre-selected...

Sue

My shopping trip with Ali was a great success. I came away with multiple fun and stylish things to wear that all fit well and were not outrageously expensive. She selected things that I would have passed by on the racks, only to find that they were wonderful once they were tried on. She was focused and very knowledgeable about what various stores had to offer so our time was efficiently used. I highly recommend Ali's service to anyone who needs help getting over the clothes shopping blues.

Roberta

One of the many things that I appreciate about working with Ali is that she pays attention to my likes, dislikes, and lifestyle. Ali's approach is not cookie-cutter; it is tailored to suit me. As a result of Ali's coaching, I have eliminated questionable items in my wardrobe and selectively added garments that make me feel and look great and that suit my personality and life.

Lisa R.

I am not someone who loves to shop. That is not to say I don’t enjoy looking good in what I wear. Thank goodness for Ali! We meet at least twice a year to go through my closet, assess what is in style, not in style and what else to purchase. I appreciate her practical ideas on when making a few alterations can turn an item from something you never feel good wearing into something you wear nonstop. I value her insight on when to spend money on a nice item and when not to. I feel more...

What is a Personal Shopper?

What Do I Do?

I Upgrade Your Closet Inventory!

How often do you stand in front of your closet asking that question? Oh yes, that’s your closet. The one that’s full of clothes. The clock is ticking. And you have nothing to wear. So you pull something, anything, out, put it on, and perhaps you spend the rest of the day feeling just a little self conscious. Are these pants flattering? Do these things work together? Are they appropriate? Do they fit well? Are they too tight? Are they a little uncomfortable? Why, when you have a closet full of clothes, is it so difficult? And no matter how often you shop, no matter how much money you spend, why are you standing in front of your closet again wondering what to do?

I work closely with top retailers to find what is right for you and to get the right fit. Here is a sample of the services I offer. If there is something I didn’t cover, just ask!

About Ali

Ali Ehrlich is a Boston native who grew up in Chestnut Hill and attended Boston University. Known for her iconic style Ali launched her career at Bendel’s where she gained familiarity with the fashion world, spent more than 20 years curating wardrobes for men and women, and worked with some of the world’s premier designers including Chanel and Valentino. She is truly a Jane-of-all-trades when it comes to fashion, from celebrity styling and personal shopping to editorial features, there isn’t much that Ali has yet to do in the fashion world.

Service Menu

Find the best solution to fit your style, budget or existing wardrobe.

WARDROBE MAKEOVERS

CLOSET ORGANIZATION

PERSONAL SHOPPING

FASHION & IMAGE CONSULTING

Contact Ali Today

(617) 459-0472

[email protected]


Ali in the News

Ali Ehrlich is a native Bostonian and has spent nearly two decades curating wardrobes for Massachusetts men and women, working for premier designers such as Chanel, and Valentino. Ali is also well known within the fashion community locally. So, it is no surprise that she is very popular within the local style scene and media.

Ali works with stylists and associates at all of the local boutiques and department stores. Because of her relationships with them, she always has knowledge of what is available and where to find the best of current styles and sought after sizes.

Ali is well-known and active in the Boston community, a frequent attendee of art gallery openings, charitable events and galas. Because of her involvement, she knows what will work for your day-to-day style as well as your special events: weddings, barmitzvahs or galas. Ali is an expert who can review your current wardrobe, make suggestions about what you no longer need and how to supplement your wardrobe to make the most of what you already have. She can shop with you or for you and save you from those costly purchases that hang in your closets with the price tags still on.

Media: Contact Ali @

(617) 459-0472

[email protected]

FASHION & IMAGE CONSULTING

Signature Style Session

Call this the most efficient, educational and enjoyable shopping experience of your life. Spend an afternoon trying on items and exploring new looks from multiple retail locations. Everything is pre-selected for you. No combing through racks, no digging. Discover the best colors, cuts, and styles for your body shape, personality and lifestyle.

Travel Styling

Whether you’re traveling for business or pleasure, let’s combine the most versatile pieces of your wardrobe to create perfect looks for every day of your trip. Don’t take too much and don’t get stuck with nothing to wear. We can document your outfits in photos before you pack, so you can leave town feeling confident, savvy and relaxed.