(617) 459-0472 [email protected]

Boston’s Personal Shopper

Fashion Stylist and Founder, Right Up Your Ali
Welcome to Right Up Your Ali! I can’t wait to begin organizing YOUR closet and planning your perfect wardrobe! It is important to look at your existing wardrobe to determine which pieces are useful and effective and which pieces are under-utilized. I’ll help you decide what to keep, what pieces should go to consignment, what pieces should be donated etc. and then, assess what gaps need to be filled.

What is Right Up Your Ali?

Testimonials

Lisa

I have an enormous closet, stuffed with clothes, and yet somehow, I never seem to have anything to wear. I kept buying clothes and then wearing the same few outfits over and over again. Finally, I was never really sure what types of clothes looked best on me. Enter...Ali.... I was lucky to find Ali doing an online search. Within 3 hours together, I had tried on every single thing in my gigantic closet; Ali was decisive and knowledgeable about what worked and what didn't. She made me feel...

Anu

We invited Ali as a birthday surprise for my wife. Ali did a great job getting my wife started right away, quickly going through her closets and then taking her on an "out-of-the-box" shopping experience at Natick Mall which was perfectly appropriate for her style, and not focused on brand names. She bought many things in two hours (whereas usually in three hours she purchases one thing) she would not have, and is looking at clothes in a new way ! We'll be calling her back to keep her wardrobe...

Mary

I cannot say enough about how helpful Ali was in getting not just my closet, but my life, organized. As a working mother of twin toddlers, the task of organizing my closet loomed over me with such overwhelming dimensions it seemed I would never get out from under. Time is such a precious thing and knowing that Ali was coming to help me focus on the task at hand was HUGE! Cleaning out my closet helped me get a handle on some of the chaos in my bedroom and makes getting ready for work in the...

Jessica

I was nervous about having someone in my closet, but knew something drastic needed to be done. I couldn't keep wearing my boyfriend's clothing and thinking I looked stylish. Ali quickly put me at ease. A couple of quick questions and into the closet we went. In no time flat she worked through my whole closet with me - discarding, organizing and revitalizing. Items I never wore she gave me the confidence to wear and worked them into outfits. She also didn't make me throw everything out, I still...

Ellen

"Right Up Your Ali" is not just a cute play on words for Ali's business: it defines the way she approaches her clients! From the first time we met, Ali "got" me she understood what kind of style I (hope to) have. By asking just a few questions including where I generally shop already, what kind of lifestyle (job, weekends, events) I have, what styles I like -- she has helped me figure out how bring the style I want to life. Over the past couple of years, we have found everything from a dress...

Michelle

"Organizing is simply something that does not come easy to me. I love having things perfectly organized but, no matter how many magazine articles I read, I find it a struggle to tackle a project. I recently did some work to my house and needed to move things out of my closet. I was overwhelmed at the thought of having to move things back. I certainly didn�t think I could ask anyone for help either. One of my friends told me not to think about it for another second, but, to call Ali. When I...

Alice

Ali met me at the Natick Mall to help me shop for a "capsule wardrobe" for Spring. Honestly I dreaded the appointment because shopping generally just makes me unhappy with myself, my weight, my age etc. I expected this to just be an exercise in frustration. But it really does make a difference hiring an expert who sees the world a certain way. Ali walked into a store, quickly grabbed a few things, put me in a dressing room and waited patiently by my door. I'd say 95% of what she picked at...

Cathy

Ali is extremely professional and knowledgeable at finding the best outfits to fit your every day needs. I was nervous about having a stranger and an expert go into my closet since I lack a sense of fashion, but she politely told me what clothes to keep and what not too keep. She also informed me on how I could mix and match my clothes for casual and fancy occasions. The second day that we met she took me shopping. I have never enjoyed shopping for clothes and was amazed at what clothes she...

Sarita

It's been over two months since Ali and I spent 2 hours playing in my closet. I say "playing" because that's what it felt like -- I had so much fun! I am grateful to her on a daily basis. I walk into my closet and feel like I'm in a boutique -- it's so well organized! And I can pull an outfit together in no time! What is even more remarkable is that this was accomplished without my having to buy a single item. I was quite certain that my wardrobe was incredibly outdated as I tend to be a bit...

Michelle

I highly recommend Ali if you want a wardrobe of clothes that look good on you and are fashionable. Ali came to my house and we reviewed my clothes, eliminating articles that did not work. However, what was most valuable to me was that she was able to show me how to put together outfits for clothes that I liked but I didn't know what to do with. And the icing on the cake - we went out and found two new pairs of pants. Now I am ready for spring and summer. Thank you Ali.

What is a Personal Shopper?

What Do I Do?

I Upgrade Your Closet Inventory!

How often do you stand in front of your closet asking that question? Oh yes, that’s your closet. The one that’s full of clothes. The clock is ticking. And you have nothing to wear. So you pull something, anything, out, put it on, and perhaps you spend the rest of the day feeling just a little self conscious. Are these pants flattering? Do these things work together? Are they appropriate? Do they fit well? Are they too tight? Are they a little uncomfortable? Why, when you have a closet full of clothes, is it so difficult? And no matter how often you shop, no matter how much money you spend, why are you standing in front of your closet again wondering what to do?

I work closely with top retailers to find what is right for you and to get the right fit. Here is a sample of the services I offer. If there is something I didn’t cover, just ask!

About Ali

Ali Ehrlich is a Boston native who grew up in Chestnut Hill and attended Boston University. Known for her iconic style Ali launched her career at Bendel’s where she gained familiarity with the fashion world, spent more than 20 years curating wardrobes for men and women, and worked with some of the world’s premier designers including Chanel and Valentino. She is truly a Jane-of-all-trades when it comes to fashion, from celebrity styling and personal shopping to editorial features, there isn’t much that Ali has yet to do in the fashion world.

Service Menu

Find the best solution to fit your style, budget or existing wardrobe.

WARDROBE MAKEOVERS

CLOSET ORGANIZATION

PERSONAL SHOPPING

FASHION & IMAGE CONSULTING

Contact Ali Today

(617) 459-0472

[email protected]


Ali in the News

Ali Ehrlich is a native Bostonian and has spent nearly two decades curating wardrobes for Massachusetts men and women, working for premier designers such as Chanel, and Valentino. Ali is also well known within the fashion community locally. So, it is no surprise that she is very popular within the local style scene and media.

Ali works with stylists and associates at all of the local boutiques and department stores. Because of her relationships with them, she always has knowledge of what is available and where to find the best of current styles and sought after sizes.

Ali is well-known and active in the Boston community, a frequent attendee of art gallery openings, charitable events and galas. Because of her involvement, she knows what will work for your day-to-day style as well as your special events: weddings, barmitzvahs or galas. Ali is an expert who can review your current wardrobe, make suggestions about what you no longer need and how to supplement your wardrobe to make the most of what you already have. She can shop with you or for you and save you from those costly purchases that hang in your closets with the price tags still on.

Media: Contact Ali @

(617) 459-0472

[email protected]

FASHION & IMAGE CONSULTING

Signature Style Session

Call this the most efficient, educational and enjoyable shopping experience of your life. Spend an afternoon trying on items and exploring new looks from multiple retail locations. Everything is pre-selected for you. No combing through racks, no digging. Discover the best colors, cuts, and styles for your body shape, personality and lifestyle.

Travel Styling

Whether you’re traveling for business or pleasure, let’s combine the most versatile pieces of your wardrobe to create perfect looks for every day of your trip. Don’t take too much and don’t get stuck with nothing to wear. We can document your outfits in photos before you pack, so you can leave town feeling confident, savvy and relaxed.