(617) 459-0472 [email protected]

Boston’s Personal Shopper

Fashion Stylist and Founder, Right Up Your Ali
Welcome to Right Up Your Ali! I can’t wait to begin organizing YOUR closet and planning your perfect wardrobe! It is important to look at your existing wardrobe to determine which pieces are useful and effective and which pieces are under-utilized. I’ll help you decide what to keep, what pieces should go to consignment, what pieces should be donated etc. and then, assess what gaps need to be filled.

What is Right Up Your Ali?

Testimonials

Michelle

"Organizing is simply something that does not come easy to me. I love having things perfectly organized but, no matter how many magazine articles I read, I find it a struggle to tackle a project. I recently did some work to my house and needed to move things out of my closet. I was overwhelmed at the thought of having to move things back. I certainly didn�t think I could ask anyone for help either. One of my friends told me not to think about it for another second, but, to call Ali. When I...

Sue

My shopping trip with Ali was a great success. I came away with multiple fun and stylish things to wear that all fit well and were not outrageously expensive. She selected things that I would have passed by on the racks, only to find that they were wonderful once they were tried on. She was focused and very knowledgeable about what various stores had to offer so our time was efficiently used. I highly recommend Ali's service to anyone who needs help getting over the clothes shopping blues.

Emily

I recently had the pleasure of spending two afternoons with Ali - one in front of my closet and the other in the Pru - and was so happy with the results. After going from the professional world to the playground with the arrival of two kids and riding a roller coaster of sizes during that transition, I felt like I had tons of clothes but never anything to wear. Ali helped me figure out how to focus my look and then took me on a shopping trip to address the gaps she'd identified in my closet....

Anu

We invited Ali as a birthday surprise for my wife. Ali did a great job getting my wife started right away, quickly going through her closets and then taking her on an "out-of-the-box" shopping experience at Natick Mall which was perfectly appropriate for her style, and not focused on brand names. She bought many things in two hours (whereas usually in three hours she purchases one thing) she would not have, and is looking at clothes in a new way ! We'll be calling her back to keep her wardrobe...

Martha

Ali is so talented! I was getting so tired of wearing my uniform of black pants/top/jacket to work so I asked her to help me brighten up my look for summer. She went through my whole summer wardrobe and shoes, quickly deciding if I should keep the item or give it away. Then we went shopping at Bloomingdales particularly to find work dresses. She has such an eye for choosing clothing that will flatter and look beautiful. I was able to perk up my whole closet both work and casual in an...

Amy

Ali, thank you for going through my closets and making my clothes, shoes, and bags look great and organized. Besides helping me decide what should stay in the closets and what should be donated, you also showed me updated ways to wear my clothes. You made it a fun, nonstressful, positive experience. Now, when I go in my closets, it is easy for me to pick out what I want to wear.

Susan

Ali is great! I had a two hour closet consultation, and at the end of the session I loved my wardrobe again. She helped me weed out items that were not flattering and cluttering my closet, identify items that had potential but required alterations, and rediscover items I've been reluctant to wear because I wasn't sure of their fit or how to wear them. I really trusted her judgment and instead of anguishing over the pieces for donation (which I would have done on my own), I deferred to her and...

Jamie

Going through my closet and shopping are typically stressful and overwhelming for me. Ali made the experience fun! She was quickly able to assess my look and my comfort zone. She then helped me find clothes that are fashionable and consistent with who I am. I know we found some pieces that I treasure and I know that getting dressed each day will be so much easier

Alice

Ali met me at the Natick Mall to help me shop for a "capsule wardrobe" for Spring. Honestly I dreaded the appointment because shopping generally just makes me unhappy with myself, my weight, my age etc. I expected this to just be an exercise in frustration. But it really does make a difference hiring an expert who sees the world a certain way. Ali walked into a store, quickly grabbed a few things, put me in a dressing room and waited patiently by my door. I'd say 95% of what she picked at...

Jocelyn

I am a stay-at-home mom, needing functional but wanting classic-looking clothes, and Ali went through my closet piece by piece, helping me figure out what to keep and what to purge. She showed me how to put some outfits together in ways that I hadn't thought of, and showed me how, with the addition of a few key pieces, I could create a wardrobe that would really meet my needs. We looked up some stores online, and found some that carry tall clothes that I had never known about. We also picked...

What is a Personal Shopper?

What Do I Do?

I Upgrade Your Closet Inventory!

How often do you stand in front of your closet asking that question? Oh yes, that’s your closet. The one that’s full of clothes. The clock is ticking. And you have nothing to wear. So you pull something, anything, out, put it on, and perhaps you spend the rest of the day feeling just a little self conscious. Are these pants flattering? Do these things work together? Are they appropriate? Do they fit well? Are they too tight? Are they a little uncomfortable? Why, when you have a closet full of clothes, is it so difficult? And no matter how often you shop, no matter how much money you spend, why are you standing in front of your closet again wondering what to do?

I work closely with top retailers to find what is right for you and to get the right fit. Here is a sample of the services I offer. If there is something I didn’t cover, just ask!

About Ali

Ali Ehrlich is a Boston native who grew up in Chestnut Hill and attended Boston University. Known for her iconic style Ali launched her career at Bendel’s where she gained familiarity with the fashion world, spent more than 20 years curating wardrobes for men and women, and worked with some of the world’s premier designers including Chanel and Valentino. She is truly a Jane-of-all-trades when it comes to fashion, from celebrity styling and personal shopping to editorial features, there isn’t much that Ali has yet to do in the fashion world.

Service Menu

Find the best solution to fit your style, budget or existing wardrobe.

WARDROBE MAKEOVERS

CLOSET ORGANIZATION

PERSONAL SHOPPING

FASHION & IMAGE CONSULTING

Contact Ali Today

(617) 459-0472

[email protected]


Ali in the News

Ali Ehrlich is a native Bostonian and has spent nearly two decades curating wardrobes for Massachusetts men and women, working for premier designers such as Chanel, and Valentino. Ali is also well known within the fashion community locally. So, it is no surprise that she is very popular within the local style scene and media.

Ali works with stylists and associates at all of the local boutiques and department stores. Because of her relationships with them, she always has knowledge of what is available and where to find the best of current styles and sought after sizes.

Ali is well-known and active in the Boston community, a frequent attendee of art gallery openings, charitable events and galas. Because of her involvement, she knows what will work for your day-to-day style as well as your special events: weddings, barmitzvahs or galas. Ali is an expert who can review your current wardrobe, make suggestions about what you no longer need and how to supplement your wardrobe to make the most of what you already have. She can shop with you or for you and save you from those costly purchases that hang in your closets with the price tags still on.

Media: Contact Ali @

(617) 459-0472

[email protected]

FASHION & IMAGE CONSULTING

Signature Style Session

Call this the most efficient, educational and enjoyable shopping experience of your life. Spend an afternoon trying on items and exploring new looks from multiple retail locations. Everything is pre-selected for you. No combing through racks, no digging. Discover the best colors, cuts, and styles for your body shape, personality and lifestyle.

Travel Styling

Whether you’re traveling for business or pleasure, let’s combine the most versatile pieces of your wardrobe to create perfect looks for every day of your trip. Don’t take too much and don’t get stuck with nothing to wear. We can document your outfits in photos before you pack, so you can leave town feeling confident, savvy and relaxed.