617-851-3907 [email protected]

Boston’s Personal Shopper

Fashion Stylist and Founder, Right Up Your Ali
Welcome to Right Up Your Ali! I can’t wait to begin organizing YOUR closet and planning your perfect wardrobe! It is important to look at your existing wardrobe to determine which pieces are useful and effective and which pieces are under-utilized. I’ll help you decide what to keep, what pieces should go to consignment, what pieces should be donated etc. and then, assess what gaps need to be filled.

What is Right Up Your Ali?

Testimonials

Amy

Ali was amazing to work with! In less than 2 hours she helped me go through everything in my closet -- recommending what should stay, helping me get rid of things I had been holding on to for way too long, and giving me great ideas about new pieces I should add and how I could combine things I already own in new ways. She made me feel totally at ease and really took the time to listen and understand what would be right for me. She has a fantastic eye and helped me answer questions that I had...

Cathy (& Jackie!)

What is the perfect gift for a 12 year old girl now that she is no longer into American Girl Dolls? These days, if your daughter is anything like mine, she is more concerned about feeling confident around her peers and looking her best. After two hours of shopping with Ali, my daughter left the mall feeling so good about herself. In the past, I would try and take her shopping for days only to end up with her crying in the changing room saying nothing looks good on me. How many times have you...

Laurie

Ali is an expert and a delight to work with. I'd never met with personal fashion stylist before, and really didn't know what to expect. I wanted help sorting through my clothes, and a bit of inspiration to fine tune my style. (I'm a mid-fifties former New Yorker but native Bostonian, and it's been something of a challenge to hone my choices since returning home) Ali was so positive and easy - she made it fun, and then voila! A beautifully organized closet, a pile of items heading to the thrift...

Sarita

It's been over two months since Ali and I spent 2 hours playing in my closet. I say "playing" because that's what it felt like -- I had so much fun! I am grateful to her on a daily basis. I walk into my closet and feel like I'm in a boutique -- it's so well organized! And I can pull an outfit together in no time! What is even more remarkable is that this was accomplished without my having to buy a single item. I was quite certain that my wardrobe was incredibly outdated as I tend to be a bit...

Ellen

The marketing coordinator at PEOPLE StyleWatch in NYC put us in touch with Ali! I was the lucky recipient of a one-on-one styling session/shopping trip and they selected Ali to be my consultant. We had a great afternoon! Ali started the day off with a makeup consultation at Neiman Marcus where I sipped a mimosa and learned about new fall colors for my eyes. My fifteen year old daughter came a long and had her makeup done too. It was the perfect way to relax and talk to Ali about what styles...

Alice

Ali met me at the Natick Mall to help me shop for a "capsule wardrobe" for Spring. Honestly I dreaded the appointment because shopping generally just makes me unhappy with myself, my weight, my age etc. I expected this to just be an exercise in frustration. But it really does make a difference hiring an expert who sees the world a certain way. Ali walked into a store, quickly grabbed a few things, put me in a dressing room and waited patiently by my door. I'd say 95% of what she picked at...

Kate

Working with Ali has been such an amazing experience as she takes the time to understand what you are trying to accomplish with your personal style and then helps you build it. It is great to be able to work with someone who can share with you what types of clothes, styles and colors will look best on you and also has the ability to shop within a budget as well. I view Ali as my trusted advisor when it comes to my style and I know this because my experience and time with her are not just when...

Shahpari

Hi Ali, You are SUCH a star! I can not believe you managed to find me the absolute last Donna Karan skirt in petrol green from last season AND in my size, petite! I would have been so happy if you had even found a small or medium and would have altered it. I now have a complete outfit and am SO happy about it. I had been hunting everywhere for it and asked the sales associates in London to call everywhere, but they could not find it or, could not be bothered as all the items are on sale and...

Sarah

Ali is amazing! She is hip and stylish without looking as if she is trying too hard. She can work with what you have and add a few key pieces to truly transform your wardrobe. Whether you are looking to dress for success or to enliven your casual wear, Ali can help you look great for any occasion. I cannot say enough about her!

Sue

My husband and daughters gave me a gift certificate for a closet and wardrobe makeover with Ali for Mother's Day. To be honest, I was a bit stressed out by the process. But the minute Ali arrived, I was completely relieved. Ali was so helpful in clearing out the clothing that wasn't doing me any favors and in helping me think about what new things I need to complete my wardrobe. But she did it all with an awareness of who I am and what my lifestyle is. We followed up the closet makeover with a...

What is a Personal Shopper?

What Do I Do?

I Upgrade Your Closet Inventory!

How often do you stand in front of your closet asking that question? Oh yes, that’s your closet. The one that’s full of clothes. The clock is ticking. And you have nothing to wear. So you pull something, anything, out, put it on, and perhaps you spend the rest of the day feeling just a little self conscious. Are these pants flattering? Do these things work together? Are they appropriate? Do they fit well? Are they too tight? Are they a little uncomfortable? Why, when you have a closet full of clothes, is it so difficult? And no matter how often you shop, no matter how much money you spend, why are you standing in front of your closet again wondering what to do?

I work closely with top retailers to find what is right for you and to get the right fit. Here is a sample of the services I offer. If there is something I didn’t cover, just ask!

About Ali

Ali Ehrlich is a Boston native who grew up in Chestnut Hill and attended Boston University. Known for her iconic style Ali launched her career at Bendel’s where she gained familiarity with the fashion world, spent more than 20 years curating wardrobes for men and women, and worked with some of the world’s premier designers including Chanel and Valentino. She is truly a Jane-of-all-trades when it comes to fashion, from celebrity styling and personal shopping to editorial features, there isn’t much that Ali has yet to do in the fashion world.

Service Menu

Find the best solution to fit your style, budget or existing wardrobe.

WARDROBE MAKEOVERS

CLOSET ORGANIZATION

PERSONAL SHOPPING

FASHION & IMAGE CONSULTING

Contact Ali Today

            617-851-39071-3907

[email protected]


Ali in the News

Ali Ehrlich is a native Bostonian and has spent nearly two decades curating wardrobes for Massachusetts men and women, working for premier designers such as Chanel, and Valentino. Ali is also well known within the fashion community locally. So, it is no surprise that she is very popular within the local style scene and media.

Ali works with stylists and associates at all of the local boutiques and department stores. Because of her relationships with them, she always has knowledge of what is available and where to find the best of current styles and sought after sizes.

Ali is well-known and active in the Boston community, a frequent attendee of art gallery openings, charitable events and galas. Because of her involvement, she knows what will work for your day-to-day style as well as your special events: weddings, barmitzvahs or galas. Ali is an expert who can review your current wardrobe, make suggestions about what you no longer need and how to supplement your wardrobe to make the most of what you already have. She can shop with you or for you and save you from those costly purchases that hang in your closets with the price tags still on.

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FASHION & IMAGE CONSULTING

Signature Style Session

Call this the most efficient, educational and enjoyable shopping experience of your life. Spend an afternoon trying on items and exploring new looks from multiple retail locations. Everything is pre-selected for you. No combing through racks, no digging. Discover the best colors, cuts, and styles for your body shape, personality and lifestyle.

Travel Styling

Whether you’re traveling for business or pleasure, let’s combine the most versatile pieces of your wardrobe to create perfect looks for every day of your trip. Don’t take too much and don’t get stuck with nothing to wear. We can document your outfits in photos before you pack, so you can leave town feeling confident, savvy and relaxed.